POP UP IN PARIS

A piece of frozen beef completely melts after traveling 58.3 kilometers on a moving motorcycle in Paris. 
The rapid global logistics that deliver goods to our homes come with a higher cost for convenience and speed.

The video on the Grenelle Bridge in Paris on the eve of the 2024 Olympics, the video resonates with the Eiffel Tower light show. In the video, the frozen beef melts after 58.3 kilometers. The screening also lasts only 58.3 minutes.

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一塊冷凍結冰的牛肉，在巴黎移動的機車上，58.3公里後完全融化。

 

全球物流快速將商品送到我們的家裡，便利快速運的輸也換來更多的代價。

 

2024年奧運前夕在巴黎格勒納勒橋上播放，與巴黎鐵塔燈光秀相呼應。

錄像裡的冷凍牛肉58.3公里後融化。 這場放映也只播出58.3分鐘。